BrandCoach
ProjectHoliday 2025 Ad Campaign
Jin Soon Choi,
Associated creatives
Tags
Description
A young man is positioned mid-stride in an outdoor, golden-hour setting, looking upward and away from the camera. He wears a dark, possibly leather, jacket over a red collared shirt, paired with dark trousers. A structured, olive-green backpack is strapped to his back, featuring visible straps and buckles. The background displays a hazy, bridge-like architectural structure in the distance, set against a warm, gradient sky. The foreground is filled with dry, textured grass, emphasizing a sense of travel or exploration. The lighting is soft and warm, casting a gentle glow on the model's face and the landscape.
Style
Lifestyle, Editorial
Techniques
Natural light
Industries
Bags & Accessories