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Brand
ProjectBag Loop

New Land,

Associated creatives

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Description

This commercial video for the Coach Bag Loop project highlights a black leather handbag featuring a prominent gold C clasp and a dangling miniature book charm titled Sense and Sensibility. The shot focuses on the handbag worn against a light-coloured outfit, capturing soft lighting and clean product details. The project was produced by new—land with creative direction from Forsman & Bodenfors and sound design by String and Tins.

Style

Horizontal, Commercial, Clean

Industries

Bags & Accessories

Color

Jet Black (70%)
Gold (30%)

Context

TVC / TV Commercial