CMYK Brand Identity 2026

Description

This image showcases the brand identity and packaging design for Fruit Fight, created for CMYK by SMLXL and Principi. An open game box sits centrally on a dark green surface, surrounded by an orderly grid of colorful playing cards featuring blurry, vibrant fruit illustrations including bananas, cherries, and watermelons. A bright pink instruction booklet and matching card wraps add vibrant pops of color to the composition. The top-down perspective highlights the clean geometric layout and playful graphic style of the tabletop game.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Vector

Industries

Video Games

Color

Background

Solid Colour

Context

Advertising Campaign