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BrandCMYK
ProjectBrand Identity
Scattered white playing cards featuring airbrushed fruit illustrations and numbers spread across a dark green surface

CMYK Brand Identity 2026

Associated creatives

SMLXL
SMLXLDesign
Principi
PrincipiDesign

Tags

playing cardsfruit playing cardswhite playing cardsairbrushed fruit illustrationsfruit illustrationsbrand identity design

Description

This brand identity project for CMYK, designed by SMLXL and Principi, features a flat-lay composition of scattered white playing cards on a dark green surface. Each card displays a minimalist, airbrushed fruit graphic accompanied by printed numbers in the corner. The soft-focus, blurred edges of the colorful fruit illustrations create a distinct tactile and artistic quality. The composition is captured from a top-down perspective, emphasizing the clean white card stocks and vibrant watercolor-like color gradients against the dark backdrop.

Style

Artistic, Horizontal, Minimalist, Organic

Context

Advertising Campaign