Dig Agency,

Description

This commercial video for Bendigo Bank's Closer Than You Think project features a series of vignettes capturing diverse individuals walking along suburban streets and talking to the camera. The scenes include people in casual and professional attire strolling past residential fences, houses, and leafy trees under natural daylight. The cinematography employs a dynamic tracking style with steady motion, highlighting relatable personal reflections on home ownership and property investment. Produced with clean colour grading and sharp focus, the video maintains an engaging and approachable tone throughout.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Banking

Color

Background

Street

Context

TVC / TV Commercial