Alexis Ocón, Casting Director,

Description

This black and white campaign portrait features model Clement Chabernaud walking against a dark, textured studio background for the Zara Man project. He wears a heavy dark overcoat over dark trousers and polished shoes, creating a moody and dramatic aesthetic. The lighting creates deep shadows and stark highlights across his figure, emphasizing the sculptural silhouette of the outerwear. Álvaro Pereña Jimenez captured the imagery, with hair styling by Blake Henderson and set design by Alexis Ocón.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Textured Backdrop, Transport Hub

Context

Advertising Campaign