Clemenger BBDO Melbourne, Agency / Creative,

Description

In a scenic Alaskan river, a mother bear teaches her cub to fish for salmon. The scene is set against a backdrop of snow-capped mountains and lush green trees. The river flows over a bed of gray and white pebbles. The mother and cub are both brown bears. The cub stands upright, holding a large silver salmon. The mother inspects the catch. As the cub presents the salmon to the mother, she transforms into a bearded man in a bear suit wearing a green and orange John West beanie.