DAVID New York, Agency / Creative,

Description

This dynamic advertising campaign video for Clash Royale celebrates the game's ten-year anniversary with an ode to its passionate fans. The narrative weaves live-action sequences of fans dressed in handmade and cardboard character costumes—including the blue king and goblin characters—running through city streets, bowling alleys, and classrooms, alongside high-energy in-game 3D animated battle sequences. Natural daylight and cinematic evening lighting illuminate the diverse settings, capturing humorous, playful, and high-energy interactions across urban streets, bowling lanes, and school interiors. The video transitions seamlessly between live-action performance and iconic mobile gaming footage displayed on a smartphone screen, showcasing vibrant character modeling and meticulous art direction.

Style

Horizontal, Action, Cinematic

Techniques

3D render / CGI

Industries

Video Games

Color

Background

Street

Context

TVC / TV Commercial