Brand
ProjectSS25 Campaign

Mwathi Gakonga, Model,
Associated creatives
Tags
Description
This outdoor campaign image for Clarks SS25 features model Mwathi Gakonga seated on a rustic wooden fence in a lush rural setting. Photographed by Kaj Jefferies with hair styling by Tommy Taylor, the model wears a patterned jacket, green cardigan, dark trousers, and light-colored footwear while gently tossing an apple in the air. The natural lighting and warm color grading complement the pastoral background of trees and foliage. Overlay text reads Clarks Originals and From Somerset to the world.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (40%)
Forest Green (30%)
Cream (30%)
Background
Forest
Context
Advertising Campaign
