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  • ·Citrix Brand Identity Animated Illustration by Matt Blease
Brand
Citrix
ProjectBrand Identity

Athletics,

Associated creatives

Athletics
AthleticsGraphic Design
Matt Blease
Matt BleaseIllustration

Tags

animated illustrationillustrationanimationblack line illustrationmatt blease illustration

Description

This animated video for the Citrix Brand Identity project showcases playful, character-driven black-line illustrations created by Matt Blease, with graphic design by Athletics. The sequence features humorous vignettes against changing pastel backdrops, including a person arm-wrestling a tattooed giant labeled 'this week', a cat balancing across two skateboards, and two figures collaborating closely. The minimal aesthetic relies on clean linework, whimsical scenarios, and simple framing against solid colour fields.

Style

Artistic, Humorous, Horizontal, Minimalist

Techniques

Animation, Typography

Industries

Apps & Digital Platforms

Background

Solid Colour

Context

Brand Film / Corporate Video