Bossy Women, Agency / Creative,

Description

This commercial video for Citizen Watches features a group of young adults enjoying a sunny day at a marina before transitioning to an evening dinner setting. A man wearing a striped sweater and a metal chronograph watch takes photographs of his friends outdoors and later wears the timepiece in low-light interior dining conditions. The warm color palette and golden hour lighting highlight the versatile design of the watch across different environments. The campaign highlights the watch's adaptability from sunlight to mood light.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Docks

Context

TVC / TV Commercial