Brand
ProjectPowered by Any Light
audioHoffman, Music / Sound,
Associated creatives
Tags
Description
This commercial spot for Citizen Watches, titled Powered by Any Light, features a young man in a leather jacket and a woman in a rust coat standing together inside a wood-paneled elevator. As they converse, the man checks his Eco-Drive watch, discussing how it is powered by light. The scene transitions through various urban environments, highlighting the watch against natural and artificial light sources. The production was created with contributions from agencies and production teams including Bossy Women, Late Shift, and Electric Theatre Collective.
Style
Horizontal, Cinematic, Clean
Industries
Consumer Electronics
Background
Hallway
Context
TVC / TV Commercial