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  • ·Citibank Advantage Executive Card Going Up Campaign

Havas Chicago,

Associated creatives

Tags

Description

This commercial video for Citibank promotes the Advantage Executive Card through a series of polished travel and lifestyle vignettes. The sequence showcases travelers interacting with airline personnel at a sleek wood-paneled check-in desk, exchanging a premium black credit card, relaxing in a dimly lit lounge with glowing pendant fixtures, and enjoying drinks at a sunny beachside resort. Later scenes transition through hotel interiors and rooftop gatherings at sunset, emphasizing upscale destinations and loyalty rewards. The cinematography employs dynamic framing and warm lighting to capture aspirational travel scenarios across diverse settings.

Style

Horizontal, Commercial, Warm, Clean

Industries

Credit Cards

Color

Jet Black (40%)
Beige (30%)
Navy (30%)

Background

Hotel Lobby

Context

TVC / TV Commercial