Citibank
Advantage® Executive® Card | Going Up
Brand
Date
Mar 2026
Description
Citibank promotes the Advantage Executive Card in this commercial campaign, which leans into upscale travel and lifestyle experiences. The spot features a series of vignettes, ranging from premium check-in interactions to moments of leisure in dimly lit lounges and beachside resorts. Developed by Havas Chicago and Monster Music, the production uses warm lighting and dynamic framing to connect the card’s loyalty rewards to global destinations. The live-action technique emphasizes a clean, aspirational aesthetic throughout various hotel and rooftop settings.
Style
Horizontal, Commercial, Warm, Clean
Industries
Credit Cards
Color
Jet Black
Beige
Navy
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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