Sightsound, Music / Sound,

Description

This commercial spot for Cirio, titled Si, highlights Italian farming traditions and agricultural practices. The video features aerial shots of tomato fields, farmers operating harvesting machinery, and discussions about sustainability and fair pricing. The visual style combines documentary-style outdoor shooting with warm natural lighting in rural Italian landscapes. Key scenes show farmers collaborating in the fields and showcasing fresh produce.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light, Drone footage

Industries

CPG / Packaged Food

Color

Background

Agricultural Land

Context

TVC / TV Commercial