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  • ·Chylak Fall 2024 Ad Campaign Editorial
BrandChylak
ProjectFall 2024 Ad Campaign
A woman holding a dark handbag stands centrally in foreground, with a group of women in traditional folk costumes standing in background.

Chylak Fall 2024 Ad Campaign 2024

Associated creatives

Zofia Chylak
Zofia ChylakChylak Creative Director
 Stanisław Boniecki
 Stanisław BonieckiPhotographer
 Kuba Krul
 Kuba KrulPhotography Assistant & Digitech
 Wojtek Buczek
 Wojtek BuczekPhotography Assistant
 Valentine Valero
 Valentine ValeroModels
 Ania Kisiel
 Ania KisielModels
 Chiara Janczarek
 Chiara JanczarekArt Direction & Styling
 Wiktoria Szczepanowska
 Wiktoria SzczepanowskaCasting & Styling Assistant
Tomek Górecki
Tomek GóreckiHair
 Wilson
 WilsonMakeup
Paul Drozdowski
Paul DrozdowskiRetouching 
 Łukasz Nowak/Forward Productions
 Łukasz Nowak/Forward ProductionsProduction

Tags

woman holding handbagwomanhandbagblack handbagfur trimmed handbagpatterned coatfeather cuffslong coat

Description

This black-and-white editorial photograph for the Chylak Fall 2024 ad campaign was captured by photographer Stanisław Boniecki with art direction and styling by Chiara Janczarek. The central subject is a woman standing on grass, wearing a patterned coat with dark feather cuffs and holding a dark fur-trimmed handbag. In the background, a line of several women wearing traditional folk dresses and aprons stand in front of a rustic wooden building with a shingled roof. Natural light illuminates the outdoor scene, and the composition is shot vertically in a documentary style with a monochrome palette.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Pure White (50%)

Background

House

Context

Advertising Campaign