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ProjectHoliday 2025 Ad Campaign
Three models posed in a candlelit room for Church's Holiday 2025 campaign, photographed by Phil Poynter.

Holiday 2025 Ad Campaign 2025

Associated creatives

David James
David JamesCreative Director
 Phil Poynter 
 Phil Poynter Photographer

Tags

three models posingthree modelsmodels posingwoman seated on floorman standing in robeman seated near fireplace

Description

Church's Holiday 2025 ad campaign photographed by Phil Poynter with creative direction by David James. The image features three models posed within a richly lit interior room centered around an ornate fireplace. Countless burning candles in brass and metal candelabras illuminate the foreground and floor. The models wear formal evening attire, robes, and polished dress shoes. The warm, low-key lighting creates a theatrical, atmospheric mood.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Burgundy (40%)
Navy (30%)
Sage (30%)

Background

Hotel Lobby

Context

Advertising Campaign