Christie's Brand Identity 2020

Description

This editorial magazine spread, part of the Brand Identity project by Christie's, features a striking photographic detail of a small tower-like sculpture resting on a dark marble surface with gold veining. The sculpture is uniquely constructed from stacked human teeth topped with a small golden pagoda roof. Adjacent to the image, bold editorial typography presents a quoted statement about meeting artists in Beijing alongside columns of descriptive text. The clean white layout of the publication highlights the unusual sculptural artwork with high-contrast framing and sophisticated graphic design.