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Brand
Ami
ProjectChoi Woo-shik for Ami Spring-Summer 2024
Actor Choi Woo-shik wearing a black pinstripe suit jacket while leaning over a balcony railing overlooking Parisian streets.

Lee Hyeyoung,

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Vitali Gelwich
Vitali GelwichPhotographer
Roberto Piu
Roberto PiuFashion Editor/Stylist
Jonathan Ferrari
Jonathan FerrariArt Director
Lee Hyeyoung
Lee HyeyoungHair Stylist

Tags

choi woo-shikchoi woo-shik in pinstripe suiteast asian man leaning on balconyeast asian manman leaning on balconyblack pinstripe suitpinstripe suitblack blazerpinstripe blazer

Description

South Korean actor Choi Woo-shik stars in the Ami Spring-Summer 2024 campaign directed by Alexandre Mattiussi and photographed by Vitali Gelwich. Leaning over a high-angle balcony railing against a backdrop of classic Parisian limestone architecture, he wears a tailored black pinstriped double-breasted suit jacket over a low-cut black top. The daylight provides natural directional illumination that defines the structured shoulders and fabric texture. Fashion styling is executed by Roberto Piu with hair styled with a soft side parting by Lee Hyeyoung. The brand logo 'ami alexandre mattiussi' is centrally placed in clean white typography across the lower chest.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (70%)

Background

Residential Building

Context

Advertising Campaign