Chloé Winter 2024 Ad Campaign 2024

Description

This striking monochrome fashion campaign image for Chloé's Winter 2024 collection features a model wearing a ruffled, tiered slip dress paired with long pendant necklaces. Captured by photographer David Sims, the portrait emphasizes clean lines and minimalist art direction by Petronio Associates. The composition employs a vertical studio format against a solid neutral backdrop, featuring crisp lighting that accentuates the soft textures of the garment and the subtle movement of hair. Bold white typography bearing the brand name is overlaid across the lower portion of the frame, completing the campaign aesthetic.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign