Chloé Fall 2023 Ad Campaign 2023

Description

This vertical campaign image for Chloe captures a model with tousled blonde curly hair wearing an ivory white pleated dress with voluminous draped sleeves. Photographed by Zoe Ghertner with art direction by Peter Miles, the composition is shot from a low angle against a pale outdoor sky. The natural lighting accentuates the delicate texture of the pleated fabric and the soft movement of the wind-blown hair. Large black serif typography featuring the brand name anchors the lower portion of the frame.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Clear Sky

Context

Advertising Campaign