BrandChloé
Projectà la Plage 2026 Ad Campaign
Poppy Bartlett, Set Designer,
Associated creatives
Tags
Description
A blonde model is seated on a sandy beach, positioned in front of a large, oversized sculptural seashell that serves as a backdrop. She is dressed in an intricate white ensemble featuring eyelet lace detailing on both a cropped ruffled top and flared trousers. Her pose is relaxed yet composed, with one arm resting near her side and the other on her lap, showcasing stacked bracelets and rings. The lighting is soft and even, highlighting the texture of the fabric and the matte finish of the shell. The background is a simple, clean transition from sand to a solid blue sky, creating a conceptual and editorial aesthetic.
Style
Lifestyle, Editorial, Vertical
Techniques
Natural light
Industries
Luxury Fashion Houses