BrandASICS
Chisel, Production,
Associated creatives
Associated creatives
Tags
Description
The video features a diverse group of adult women engaged in outdoor fitness activities, set against urban and park backdrops in Lisbon, Portugal. The video opens with a close-up of a woman's face, transitioning to scenes of stretching, running, and exercising on yoga mats. The women wear athletic apparel and running shoes, all visibly branded with the Asics logo. Many of the buildings are yellow with red tiled roofs. A notable landmark is the Ponte 25 de Abril bridge. The daylit scenes include group activities on grassy lawns, accented by a bright blue sky with puffy clouds. The camera work includes various close-up and wide shots, capturing the energy of the group exercises.