BrandASICS
ProjectGEL-NIMBUS 25
Chisel, Production,
Associated creatives
Associated creatives
Tags
Description
The Asics GEL-Nimbus 25 advertisement showcases the running shoe's development and design, emphasizing comfort and fashion. The video transitions from the Asics logo to a runner on a treadmill with simulated clouds. Urban street scenes in Tokyo feature pedestrians and architectural buildings. A woman walks and smiles on a sidewalk, followed by scenes of hands working with shoe components. A man sits at a desk with a laptop. Close-ups reveal shoe construction and material details of the GEL technology. The video utilizes natural daylight balanced with interior lighting.