Brand
Alex Reeves, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for the Chips Ahoy Summer of Soccer project features a man and a woman walking through a brightly lit supermarket aisle stocked with snack displays. The scene transitions to a football stadium background where they hold snack boxes and interact with professional soccer player Christian Pulisic. The production features dynamic camera cuts, natural and stadium lighting, and vibrant branding for snacks like Ritz and Chips Ahoy. William McVay and Alex Reeves contributed to the production and creative direction.
Style
Horizontal, Commercial, Saturated, Warm
Industries
CPG / Packaged Food
Color
Royal Blue (50%)
Crimson (50%)
Background
Retail Store
Context
TVC / TV Commercial