Alex Reeves, Agency / Creative,

Description

This commercial video for Chips Ahoy, titled Get fired up - it’s going to be a sweet summer, features an animated chocolate chip cookie character with arms and legs flexing and speaking inside a soccer locker room. Several teenage soccer players wearing yellow and blue athletic jerseys are seated on benches around the room, listening intently. The scene transitions to show individual players with focused expressions before revealing a man holding a package of Chips Ahoy cookies to the cheering team. The video uses cinematic lighting and professional live-action production combined with CGI character animation.

Style

Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Office

Context

TVC / TV Commercial