Henry McVay, Agency / Creative,

Description

This digital animation breakdown video showcases the behind-the-scenes CGI and 3D modeling for Chipotle's World Cup project. The sequence features realistic fluid simulations of splashing lemonade, 3D modeled branded cups, and a rolling soccer ball against a clean studio backdrop. Wireframe overlays reveal the technical asset creation process including particle effects and shading. Created as part of the campaign by Day One Agency with animation by Henry McVay.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Fast Food

Color

Background

White Seamless

Context

Social Media / Short Form Video