Day One Agency,
Associated creatives
Tags
Description
This digital animation breakdown video showcases the behind-the-scenes CGI and 3D modeling for Chipotle's World Cup project. The sequence features realistic fluid simulations of splashing lemonade, 3D modeled branded cups, and a rolling soccer ball against a clean studio backdrop. Wireframe overlays reveal the technical asset creation process including particle effects and shading. Created as part of the campaign by Day One Agency with animation by Henry McVay.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Pure White (60%)
Lemon (40%)
Background
White Seamless
Context
Social Media / Short Form Video