Brand
ProjectBig Ass Bag
Chipotle Big Ass Bag 2026
Associated creatives
GUT GlobalAdvertising Agency
Gaston BigioFounder
Anselmo RamosFounder
Ignacio FerioliGlobal Creative Officer
Joaco CubriaGlobal Creative Officer
Andrea DiquezChief Executive Officer
Fernando RibeiroChief Strategy Officer
Carmen RodriguezChief Growth Officer
Agustina GaravillaChief Operating Officer
Giselle ReggianiChief Financial Officer
Christine PrinsHead of Communications
Christian PierreChief Data Officer
GUT MiamiAdvertising Agency
Sandra AlfaroChief Executive Officer
Ricardo CasalChief Creative Officer
Juan Javier Peña PlazaChief Creative Officer
Jose RamirezCreative Director
Rafael de MirandaCreative Director
João CorazzaAssociate Creative Director
Bruno ReisAssociate Creative Director
Sergio Del HierroCopywriter
Gianna CenturionArt Director
Rodrigo BonfimDesign Director
Sabrina SantosHead of Accounts
Renée Marie BeauchampAccount Lead
Renata NeumannHead of Production
Rafael SanchezProducer
Gabriela DelgadoProducer
Marcy MarreroResearch & Development
Kristy GarciaProject Director
Matias CandiaGroup Strategy Director
Nick MartinezStrategist
Tom BullStrategist
Marinet QuinonesBusiness Affairs Director
Alie CoolidgeCommunications Director
Production Primo ContentProduction
Nico Perez VeigaDirector
Edu BraunDirector
Pepe GayDirector of Production
Marcia JaesManaging Director
Caro CordiniExecutive Producer
German LentiniProducer
Anna Keville JoyceFood Stylist
PhotographyProduction
Ceci GlikPhotographer
Ricardo MoreiraRetouching
Hero SolutionsProduction
Peter FrederiksenDesigner
Cosmo Street
Lorenzo BombicciEditor
Marvin AguadoProducer
Rodrigo ArauzEdit Assistant
Will HoshidaProducer
Moving Forward StudiosPost Production / VFX
Óscar Martínez AsencioColourist
Leo LoveraColour Executive Producer
TRAFIKPost Production / VFX
Daniel de VueColourist
Jackson WinklerProducer
Pickle MusicMusic / Sound
Alexis EstizChief Creative Officer
James ZavaletaExecutive Creative Director
Matt KerrMusic Producer
Vanessa LozanoMusic Producer
Pablo GarciaMusic Mix
Tags
Description
This cinematic video piece for Chipotle titled Big Ass Bag showcases a series of striking city scenes directed by Nico Perez Veiga and Edu Braun with production by Primo Content. Models and actors walk through urban environments, passing industrial zones, classical architecture, and busy streets while carrying a distinctively massive bag. The commercial features rich analog film textures, sophisticated color grading, and strong editorial styling. Produced with GUT Global and GUT Miami, the project blends fashion-forward street aesthetics with playful brand messaging.