Brand
TBWA Media Arts Lab Shanghai, Agency / Creative,
Associated creatives
Tags
Description
Behind-the-scenes video footage for Apple's Chinese New Year project titled Glad I Met You Backstage. The video captures location shooting, crew interactions, and set life, highlighting the collaborative effort behind the production. Natural lighting and candid interactions populate the sequence, documenting the making of the seasonal campaign.
Style
Documentary, Vertical
Techniques
Natural light
Industries
Airlines
Context
Backstage / Behind the Scenes