Anthony Cassidy, Creative Director,

Description

This portrait features a young child looking directly toward the camera with a calm expression and visible freckles across the face. The subject is bundled up for cold weather, wearing a knitted beanie with horizontal stripes in grey, blue, yellow, and orange tones, accompanied by a matching striped scarf wrapped around the neck. Over the striped scarf sits a thick, dark navy blue fleece snood or infinity scarf. Underneath, the child wears a teal green t-shirt with a faint graphic grid pattern. White text overlay on the image reads "Anything but ordinary" alongside the brand initials "M&S". The background is a clean, pale, neutral solid tone, keeping the focus entirely on the styled winter apparel and the subject.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign