Chicago Cubs, Photography,

Description

A top-down studio shot displaying a fanned stack of printed media guide booklets for the Chicago Cubs brand identity project. The front cover art is dominated by bold white and red typography reading 'THIS IS TRADITION' set above a photograph of a child waving the iconic white Chicago Cubs 'W' flag across a sunlit baseball field. The booklets are arranged diagonally across a vibrant royal blue surface, casting distinct directional hard shadows across the frame. Creative direction was led by Kent Carmichael, Peter Carnevale, and Scott Serilla, with design by Christopher A. Ritter.

Style

Vertical, Clean, Graphic

Techniques

Typography, Hard Light

Color

Background

Solid Colour