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BrandChicago Cubs
ProjectBrand Identity
A stack of Chicago Cubs 2026 media guides featuring Clark the Cub mascot holding a flag on a bright blue background with hard shadows.

Kent Carmichael, Creative Direction,

Associated creatives

Christopher A. Ritter
Christopher A. RitterDesign
Kent Carmichael
Kent CarmichaelCreative Direction
Peter Carnevale
Peter CarnevaleCreative Direction
Scott Serilla
Scott SerillaCreative Direction
Chicago Cubs
Chicago CubsPhotography

Tags

Description

A vertical stack of identical 2026 Chicago Cubs media guides is arranged on a solid, vivid blue surface. The cover art features the team mascot, Clark the Cub, holding a white flag with a blue W emblem, set against a backdrop of a crowded baseball stadium under clear skies. The bold, white text 'THIS IS TRADITION' is prominently displayed at the top of the cover. A circular Chicago Cubs team logo is positioned in the lower right corner, with the red text '2026 MEDIA GUIDE' printed below it. The composition is lit with high-contrast, directional light, casting sharp shadows on the blue background.

Style

Commercial

Techniques

Typography

Industries

Festivals & Events