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  • ·Chevrolet Night Signals Duarte Highway campaign video

Panamericana, Post Production / VFX,

Associated creatives

Tags

Description

This video for Chevrolet titled Night Signals opens with a high-angle aerial shot of the Duarte Highway running through lush green forests and rolling mountains in the Dominican Republic during daylight. As the scene transitions to nighttime, the road plunges into near-complete darkness, illustrating the safety hazards caused by a lack of infrastructure lighting and signage. The footage captures the atmospheric shift from a busy daytime transit route to a dangerous unlit highway. The project was created by Ogilvy Latina with production and post-production by Panamericana and sound by Adelobo.

Style

Documentary, Horizontal, Moody

Techniques

Drone footage

Industries

Luxury Automotive

Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video