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Cheez It 9th Year Senior 2026

About

In a wood-paneled collegiate hall, a diverse panel sits around a large square brown leather sectional couch for the Cheez-It Couch Committee. A moderator in a blue suit leads a debate on ninth-year seniors in college football as members cast votes with handheld 'IN' and 'OUT' paddles. Among the committee members is an elderly player in vintage leather headgear alongside a talking cheese wheel wearing a football helmet.

Brand

Cheez It

Project

Cheez It 9th Year Senior 2026

Keywords

cheez it commercialcheez itcouch committeesports committee panelleather sectional couchbrown leather couchleather couch

Credits

Murphy Cobb & Associates
Agency / Creative
BBDO New York
Agency / Creative
Omnicom Production
Agency / Creative
Superfriends
Production
Cosmo Street

Styles

HumorousHorizontalCommercial

Industries

CPG / Packaged Food

Background

Set-dressed

Context

TVC / TV Commercial
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