Brand
ProjectCheers to Bars
Sugarcane Films, Production,
Associated creatives
Tags
Description
This commercial campaign video for Ab Inbev titled Cheers to Bars was produced by Sugarcane Films with post-production by Ben Conway and creative agency GUT New York. The video features various scenes of crowds gathered outside illuminated bars and patrons cheering enthusiastically while watching football matches on television screens inside packed pubs. The cinematography captures vibrant energy with lively celebrations, raised arms, drinks, and emotional reactions in dimly lit social environments. Sound design by Human complements the lively atmosphere of camaraderie and sports fandom.
Style
Horizontal, Action, Cinematic
Industries
Alcoholic Beverages
Background
Bar
Context
Advertising Campaign