Brand
ProjectCherish The Good
Lamajeure, Music / Sound,
Associated creatives
Tags
Description
This video commercial for Cheerios titled Cherish The Good opens with fast-paced shots of hockey players skating on an indoor ice rink. The sequence transitions to a family consisting of an adult woman, a young female teenager, and a young male teenager walking down a grocery store aisle filled with cereal boxes. A close-up reveals cereal boxes featuring hockey player Cassie Campbell as an official sponsor of Canada's Olympic team. Later scenes show a young hockey player sitting alone in a locker room in Beauceville, Quebec in February 2002, family members at home preparing gear in a garage, and a breakfast table scene with orange juice and a newspaper.
Style
Horizontal, Cinematic, Clean
Industries
CPG / Packaged Food
Context
TVC / TV Commercial