Chase Sisters 2023

Description

This commercial video campaign titled Sisters, created by Droga5 New York for Chase, showcases various young women engaged in creative pursuits like drumming, basketball, and painting. The video features natural lighting, vibrant interior settings, and relatable everyday moments highlighting banking and financial independence for youth. The camera movements transition smoothly between different characters, capturing their hobbies, family interactions, and smartphone banking app usage. The color palette incorporates warm skin tones complemented by rich blues and reds in the character apparel and background decor. The production emphasizes authenticity and personal growth through engaging storytelling and polished cinematic framing.