TBWA\NEBOKO, Agency / Creative,
Associated creatives
Tags
Description
This animated video created by TBWA\NEBOKO for McDonald's Netherlands as part of the Change Your Password Day project highlights common and insecure password habits. The footage opens with bold yellow text on a vibrant red background, presenting statements about password security. As the narration progresses, smaller visual inserts appear on the right side of the screen, showcasing everyday scenes including a young child walking outdoors, a fluffy puppy playing with a ball on grass, and a person eating french fries inside a restaurant setting. The text transitions to reveal findings from breached password databases, illustrating how frequently people use names of loved ones, pets, or favorite food products for account security. The dynamic editing combines kinetic typography with live-action clips to deliver an engaging public awareness message.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Animation, Motion Graphics
Industries
Fast Food
Context
Social Media / Short Form Video