Studio RM, Post Production / VFX,

Description

This commercial spot for Essentia Water titled Change the Equation captures two shirtless basketball players competing intensely on an outdoor court at night. The scene employs dramatic low-key lighting with a spotlight illuminating the playing area against a deep black background. Digital graphic overlays and tracking boxes highlight the players during fast-paced action sequences. The project was created by agency Droga5 New York with post-production and visual effects by Blacksmith and Studio RM.

Style

Horizontal, Commercial, Action, Moody

Techniques

Low-key / chiaroscuro

Industries

Basketball

Color

Background

Street

Context

TVC / TV Commercial