Studio RM, Post Production / VFX,

Description

This commercial video for Essentia Water titled Change the Equation Beat The Formula features a dynamic sequence of athletic scenes, boxing matches, and street basketball. The video employs high contrast lighting, low-key cinematic framing, and rapid cuts to showcase intense physical action. Various individuals are shown in different settings, including a boxing ring and an outdoor paved area surrounded by a crowd. The tone is energetic and dramatic, emphasizing performance and hydration.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Low-key / chiaroscuro

Industries

Beverages

Color

Context

TVC / TV Commercial