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BrandChanel
Project'The Cruise' 2023 Ad Campaign
Model posing with hands behind head on a basketball court wearing a metallic top, dark cardigan, and patterned trousers at dusk.

Chanel 'The Cruise' 2023 Ad Campaign 2023

Associated creatives

Virginie Viard
Virginie ViardChanel Creative Director
Inez & Vinoodh
Inez & VinoodhPhotographers
Anna Ewers and Lola Bahia
Anna Ewers and Lola BahiaModels
Venice Beach
Venice BeachLocation
Los Angeles
Los AngelesLocation
California
CaliforniaLocation

Tags

woman posing on basketball courtwoman posingwoman on basketball courtmetallic gold topgold topmetallic topburgundy trouserstrousersdark cardigancardigan

Description

Captured by photographers Inez & Vinoodh for Chanel, this image from 'The Cruise' 2023 ad campaign features a model posing on an outdoor basketball court during the evening twilight. The subject stands centrally with hands raised behind her head, wearing a shiny metallic gold top, a dark open cardigan trimmed in white, and patterned burgundy trousers with a chain belt. The surrounding background displays tall palm trees silhouetted against a deepening blue sky and a basketball hoop positioned in the distance. The lighting reflects the soft ambient tones of dusk, casting a cool purple hue over the asphalt court surface and contrasting with warm highlights on the subject's apparel.

Style

Horizontal, Commercial, Warm, Golden Hour

Industries

Luxury Fashion Houses

Color

Copper (30%)
Burgundy (40%)
Jet Black (30%)

Background

Park

Context

Advertising Campaign