'Iconic Handbag' 2024 Ad Campaign 2024

Description

This monochromatic advertising campaign image for Chanel captures Penelope Cruz and Brad Pitt seated together inside an interior setting in Deauville, France. Penelope Cruz rests her chin on her hand, looking thoughtfully towards documents on a white-clothed table where a quilted Chanel handbag with a chain strap rests prominently. The shot is framed with dark, moody architectural elements in the foreground that create a voyeuristic, cinematic perspective. Photographed by Inez and Vinoodh under the creative direction of Virginie Viard, the image employs high-contrast black-and-white tones with pronounced film grain. The naturalistic lighting enhances the intimate, storytelling atmosphere of the scene.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign