Cruise 2025 Ad Campaign 2024

Description

This fashion advertising campaign image for Chanel Cruise 2025 features model Loli Bahia photographed by Jamie Hawkesworth against a rocky coastal landscape in Marseille. The composition includes a diptych layout, showing a full-length shot of the model wearing a green textured knit romper and matching cardigan while holding a light green quilted handbag, alongside a monochrome close-up portrait highlighting her necklace and earrings. Natural sunlight illuminates the scene, casting strong shadows across the rocky terrain and ocean backdrop. The styling emphasizes rich tactile fabrics and delicate metallic jewellery against the rugged natural environment.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Rocky Coast

Context

Advertising Campaign