Sofia Coppola, Creative Director,

Description

Model Ida Heiner relaxes on a sunlit stone balcony overlooking a wide expanse of water, captured for the Chanel Cruise 2025/26 campaign. She reclines with her legs elevated, wearing sunglasses and a dark swimsuit, with a black chain-strap shoulder bag resting beside her chair. A glass of water and reading materials sit on a glass-topped table in the foreground. The composition is framed against a scenic backdrop of distant hills and a stone balustrade. Large bold white typography overlays the scene, reading LAGO DI COMO and CHANEL. This advertising campaign image was photographed by Lukasz Pukowiec with fashion direction by Leila Smara, hair styling by Anthony Turner, and makeup by Lisa Butler.

Style

Vertical, Commercial, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

River

Context

Advertising Campaign