Coco Neige 2024 Ad Campaign 2024

Description

This photograph for the Chanel Coco Neige 2024 ad campaign was captured by photographer Juergen Teller. Model Loli Bahia is seated in a relaxed posture on an ornate, cream-upholstered couch with a carved wooden frame. She wears a black patterned ski suit with white inner layering, fingerless white wraps, and ski boots featuring the Chanel logo, accompanied by dark ski goggles pushed up onto her head. She holds a long white ski branded with the iconic Chanel double-C logo across her lap. The background features an antique decorative screen with muted tones, creating a distinct contrast between high-fashion winter apparel and opulent classic interior decor.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign