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BrandChanel
ProjectChanel 25 Bag Campaign
Margot Robbie depicted twice in matching cream tweed jackets and dark jeans for Chanel against a white backdrop.

Chanel Chanel 25 Bag Campaign 2026

Associated creatives

Craig McDean
Craig McDeanPhotographer
Margot Robbie
Margot RobbieTalent
Michel Gondry
Michel GondryDirector
Kylie Minogue
Kylie MinogueTalent

Tags

margot robbiemargot robbie chanel campaignchanel tweed jacketcream tweed jacketblack trim tweed jackettweed jacketchanel quilted handbagblack quilted leather bagquilted shoulder bagchain strap handbagblack washed denim jeanscharcoal wide leg jeanswide leg jeans

Description

Margot Robbie appears in a dual-figure studio composition for the Chanel 25 Bag Campaign photographed by Craig McDean. Both figures are styled in matching cream tweed jackets with textured black trim, gold buttons, and relaxed washed black denim jeans featuring signature pocket stitching. One figure turns toward the camera carrying a black quilted leather shoulder bag with a gold chain strap, while the other rests a hand on her shoulder against a stark, pure white studio seamless.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Cream (40%)
Charcoal (40%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign