Chanel 2024/25 Métiers D'art Ad Campaign 2025

Description

Model Liu Wen is captured outdoors by a calm body of water for the Chanel 2024/25 Metiers D'art ad campaign, photographed by Mikael Jansson. She wears an elegant black sleeveless dress featuring detailed gold embroidery and ruffled collar accents, complemented by statement gold earrings and bracelets. A quilted black structured handbag with a chain strap hangs from her hand. The soft, overcast natural lighting and muted outdoor background create a serene atmosphere that highlights the intricate craftsmanship of the fashion pieces.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign