2024/25 Métiers D'art Ad Campaign 2025

Description

This fashion campaign image for the Chanel 2024/25 Metiers d'Art collection features model Liu Wen posing outdoors against a moody natural body of water and dense foliage. She wears a dark leather jacket paired with layered pearl necklaces and a black floral brooch, while holding a prominent black quilted leather duffel bag accented with gold chain hardware. The composition is captured with cool, atmospheric color grading and soft natural lighting. Mikael Jansson photographed the scene as part of the brand's latest advertising project.

Style

Editorial, Vertical, Moody, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign