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Model Liu Wen wearing a black silk robe and elaborate layered necklaces against an outdoor water background for Chanel

2024/25 Métiers D'art Ad Campaign 2025

Associated creatives

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Description

Liu Wen is featured in the Chanel 2024/25 Métiers D'Art ad campaign photographed by Mikael Jansson. She wears a dark silk robe over a beaded, patterned top, accessorized with multi-strand jewelled necklaces and matching earrings. Her hair is pulled back cleanly, and her expression is calm and direct. The outdoor background features a body of water under a soft, overcast sky, giving the portrait a cool and atmospheric tone.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Off-White (20%)

Background

Ocean

Context

Advertising Campaign